A number of specific challenges were addressed through the design process and these included;

• A significant change in site levels between the highway and the back of the site.

• Retention of a large lime tree in the centre of the site, which prevented a reduction in the levels and instead required ramp access to the car park with retaining walls at the boundary with the highway.

• Adjacent residential properties that backed on to the proposed service yard.

• The site was located inside the town’s conservation area and adjacent to a grade II listed building.

• Access to a school playing field that was adjacent to the site, needed to be maintained.

To obtain planning permission within a conservation area we worked closely with the local planning authority and their tree officer – to agree the mitigation measures for the mature lime tree. The design team ensured that the building design would fit in with the surrounding buildings and contribute positively to the local community. Retaining the tree also assisted with mitigating visual impact on the existing character of the location.

The design team conducted a thorough site analysis and developed a detailed brief in collaboration with the client, the planning authority and Waitrose – as the intended occupant. We also consulted with local stakeholders including a community arts group, who welcomed the new addition of a client commissioned sculpture that is located at the pedestrian entrance to the store.

The design of the new Waitrose supermarket was inspired by both modern architecture and the traditional architecture of Newbury, which features red brick buildings. We used this as a reference point and created a low-lying horizontal pavilion feel to the scheme to create a contemporary look, delivering a building that had a strong street presence, a clear entrance for customers and a sympathetic response to the conservation area. The building design includes a curved corner set beneath an oversailing canopy, which faces the gateway roundabout next to the store and is used as an architectural method of turning the corner of the building - onto what is the most viewed aspect of the design.

The building was constructed using high-quality materials, including red brick, and insulated cladding panels, which were chosen for their durability and sustainability. The design team also used materials that would help to reduce the environmental impact of the building, such as high-performance glazing and insulation.

During construction it was discovered that the retained lime tree was diseased and needed to be removed, which unfortunately was too late to allow for a scheme redesign and reduction of the site levels. However, a new landscape design provided several new lime trees and ensured that the supermarket would have a positive impact on the local community, providing a modern and sustainable shopping experience for customers. The building has become a landmark in the area and has helped to boost the local economy.

The client was very pleased with the result, and customers responded positively to the new store. They appreciate the design of the building and its integration into the town, which has helped to create a more pleasant shopping experience for Newbury.

Waitrose, Newbury was designed by Ian Blake whilst at Sutton Griffin Architects